Monday, February 4, 2013

Color callibrating

Some people are insane about this. I get it if one needs to calibrate the colors for printing, then yes you absolutely have to. But if your output is for web... in all honesty might as well not do anything. I mean different monitors are going to show colors differently anyway!

I'm reading a book on Illustrator and there it said you should recalibrate your monitor if you painted the walls in your office or if the lighting in the room changes... so I should calibrate my monitor a couple times a day? I mean at night it's dark you know and during the day it's bright outside... It's just ridiculous. (Also, this book had "continued on the next page" in quite a few spots. I'm surprised they didn't put "flip the page" at the bottom of every page. Despite of that, it's not a bad book just has its moments.)

Besides, if one says "oh this work looks bad because the colors are not calibrated" most of the time it's not the monitor it's the color choices. I mean if your website for instance has all the colors of the rainbow for links on a black background trust me monitor calibration won't fix it. Just deal with it yes on some monitors your art will look worse. Even Disney cartoons can look bad on a really shitty TV. Don't get paranoid about it!

Instead, spend a little time on researching color and what goes as a good color scheme and what is bad and a no-no.

Of course with color in general it's a taste thing. And most clients always know better how things will look like despite of them never having anything to do with visual arts. A designer will design a very solid webpage that looks great and the customer will say something like "no... we want this to be more lively and family-friendly so let's put magenta, lime green, red, and blue here, here, and here."

I mean there still are so many websites that when you see them you just want to stab your eyes out with a fork. But don't ever question the person's skills - it must be because you don't understand art or because your monitor isn't calibrated correctly.

I can spend hours on something really small like a new div with featured content or seasonal stuff because of colors. The code is written in 15 minutes then I have to spend hours choosing the right colors. It seems like such a small thing - just pick 4 colors for borders and backgrounds but it can take a long time to get it right. In places like that color is everything. If it's done correctly you won't even need extra graphics or what have you for it will look good no matter what. The div will stand out and will be a design element for your page in and out of itself. And that's what will get the users' attention and stick in their mind. That of course can be also said about font choices and margin/paddings but that's a different subject that I will return to at some point.

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